Dear UI Developers,
It doesn't matter how great, cool and kick-ass your invention is; if people don't immediately get how they can use it in their daily lives to solve the problems they didn't even know they had, your baby will get left behind in the cyber-app race.
So I'd say, invest in some solid communications, pr, marketing, advertising, a key message, catch phrase, image, case study, anything...something that tells us in 140 characters or less what the tool is all about, what it can do and how it is different from the others. It makes little to no sense to come out with a powerfully new and improved creation that you and your team have mastered but the masses can't figure it out or see the relevance. Cough...Google +....Cough.
It's not good enough to communicate it excellently to start-up investors and leave the masses hanging. That's your brand and reputation on the line right there. Create some user friendly communications to go along with the tools too...persuasive writing not your thing? Get some help.
You know, sometimes you really just have to dumb it down and tell us straight up all the ways in which these inventions can improve our life and time.
Well that's all folks...as a society labelled early adopter, I eagerly anticipate the next best beta.
Peace and love.
So I'd say, invest in some solid communications, pr, marketing, advertising, a key message, catch phrase, image, case study, anything...something that tells us in 140 characters or less what the tool is all about, what it can do and how it is different from the others. It makes little to no sense to come out with a powerfully new and improved creation that you and your team have mastered but the masses can't figure it out or see the relevance. Cough...Google +....Cough.
It's not good enough to communicate it excellently to start-up investors and leave the masses hanging. That's your brand and reputation on the line right there. Create some user friendly communications to go along with the tools too...persuasive writing not your thing? Get some help.
You know, sometimes you really just have to dumb it down and tell us straight up all the ways in which these inventions can improve our life and time.
Well that's all folks...as a society labelled early adopter, I eagerly anticipate the next best beta.
Peace and love.
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